We're expanding in the Central & Northeast Florida areas

Honest-1 is in the top 3% of emerging franchises and in the top 1% for the Franchise Satisfaction Awards


Areas of High Development include:

  • Orlando
  • Jacksonville
  • Gainsville
  • Daytona Beach
  • Lakeland

Dan Morris is the Regional Developer for Honest-1 Auto Care for 20 Florida counties which encompass Central & Northeast Florida.  Areas of high development potential include Orlando, Daytona Beach, Jacksonville, Gainesville, Lakeland, Ocala, Melbourne and Merritt Island. The company anticipates the development of all the 20 counties.

We are looking to expand the Central and Northern Florida markets via the sale of franchise units and foresee eventually operating 22-30 shops. The potential for growth in the state of Florida is virtually untapped, but our projections indicate Honest-1 Centers would fare very well throughout the state.

The Florida market is primed and ready for growth and we are looking for a solid team of entrepreneurial minded individuals who maintain a passion for providing exemplary customer service in our progressive, eco-friendly franchise model that focuses on honesty and integrity in an otherwise questionable industry.

For immediate consideration, feel free to call or complete our Quick Connect form below and we’ll get the conversation started today.


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Why Honest 1?

  • Top 3% of Merging Franchises
  • Top 1% for the Franchise Satisfaction Awards
  • 4.8 Consumer Star Ratings from 2563 Reviews
  • 100% Eco-Friendly Auto Care
  • Completely Recession Resistant
  • Proven Franchise Model

Dan Morris, FL Region Developer

Dan lives in Ormond Beach and operates his own Honest-1 Center in South Daytona. The South Daytona shop has been open for eight years and is one of the top shops in the area as it was voted the best auto repair shop in Daytona Beach in 2011 & 2013.

Dan is a very service and goal driven person who gets the job done on time. He truly enjoys the process of getting to a win/win solution and developing successful businesses. Dan has many successful relationships throughout the county with business owners, franchisees and company executives. Dan enjoys business development and the on-going leadership it takes to succeed at the highest levels of business ownership.

Dan came to Honest-1 from the restaurant business. Dan was a franchisee and was the VP of Franchise Operations for Pizza Hut Inc., where he worked for 20+ years and held may executive level positions. Dan’s skills range from training and operations to marketing and coaching. Dan has owned his other businesses for over 14 years.

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