We're expanding in the New Jersey Area

Honest-1 is in the top 3% of emerging franchises and in the top 1% for the Franchise Satisfaction Awards


Areas of High Development include:

  • Middlesex County
  • Hunterdon County
  • Flemington
  • Milltown

Mark Porcelli is the regional developer for 12 counties that make up most of the Northern half of the state of New Jersey. This area goes as far south & includes Mercer & Middlesex counties. It extends to the northern & eastern New York borders as well as the Pennsylvania border on the west side.

This is where 66% of the New Jersey population resides and average household incomes are well above national averages. This sets the stage for significant growth potential for Honest-1 Auto Care in this region.

For immediate consideration, feel free to call or complete our Quick Connect form and we’ll get the conversation started today.


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An Honestly Award-Winning Franchise

  • Top 3% of Emerging Franchises
  • Top 1% for the Franchise Satisfaction Awards
  • 4.8 Consumer Star Ratings from 2563 Reviews
  • 100% Eco-Friendly Auto Care
  • Completely Recession Resistant
  • Proven Franchise Model

Mark has literally grown up in the auto repair segment working for his family’s auto business as a kid. He worked there full time at a young age while attending school and was quickly educated on how to serve the communities vehicles. He was born and raised in New Jersey and has an excellent sense and feel for what his fellow residents need and require when it comes to their cars.

In addition to his responsibilities as a Regional developer for Honest-1, Mark is also one of our more successful franchisees. Operating his location in Middlesex NJ since 2007, he is consistantly one of our top performers in sales & growth, as well as customer service & approval rating. He also is very active within the company, holding a seat on the “Franchise Advisory Committee”. In addition, he continues to share his knowledge in business management, shop operations and automotive marketing with his fellow Honest-1 Franchisee peers throughout the nation.

With the recent additions of the Flemington, NJ location in Hunterdon County, as well as the Milltown, NJ location in Middlesex County there are actively 3 locations operating in Mark’s market. This has already vastly grown our name recognition in the Somerset/Hunterdon/Middlesex county areas. There are still many New Jersey communities available that would benefit from having one of our shops in their town.

We are in search of entrepreneurial minded individuals who maintain a passion for providing exemplary customer service in our progressive, eco-friendly franchise model that focuses on honesty and integrity in an otherwise questionable industry. The New Jersey market is primed and ready for growth; if you are interested in exploring options in this area, please give Mark a call so we can set up an introductory appointment.

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