Why Honest-1

The total number of vehicles on the road hit a recession low of 248 million in 2011. The pre-recession high of 252 million should be topped, with an expectation of 261 million vehicles on the road by 2017*. Millions of new vehicles are registered each year, increasing the auto service industry’s customer base.  In 2013, 15 million new vehicles were registered, assuring that in just four short years, those vehicles will become prime potential customers. The rising average age of vehicles hit a record high of 11.4 years and over 100,000 miles per car.  General automotive repair shops (the category H1 operates in), having weathered the economic downturn, generated an estimated $317.2 billion in 2013 and is expected to reach $363.8 billion by 2017. The automotive sector is expected to lead the upturn, with sales of $273.4 billion in 2017, followed by the medium and heavy duty market with $90.4 billion in sales.

Honest-1 Female Friendly Concept:

Across the automotive care industry, 66% of customers are female**. That is certainly true at Honest-1 as well. That’s why we’ve created a service center environment that is clean, comfortable, and appealing to women and families. From beautiful leather couches, large screen TVs, workstations and free WiFi to a secured children’s play area, and upscale bathroom décor.

All service centers also feature large picture windows into the work bays, so customers can watch as their car is being serviced.

Honest-1 Center Features:

  • Comfortable seating
  • Clean and secure children’s play area
  • Free internet access
  • Complimentary beverages
  • Windowed viewing area
  • Large screen TVs

A customer-centric model and a commitment to service with integrity sets Honest-1 apart in the growing, recession-resistant automotive care industry. Take a closer look at these advantages and more, and see why Honest-1 is the opportunity you’re looking for.

*Source: 2015 Digital Auto Care Fact book Copyright © 2014 Auto Care Association 
who uses IHS (formerly Global Insight).