We're expanding in the Wisconsin Area

Honest-1 is in the top 3% of emerging franchises and in the top 1% for the Franchise Satisfaction Awards


Areas of High Development include:

  • Greater Milwaukee
  • Green Bay
  • Madison
  • Kenosha

Honest-1 is the only national company to operate full- service, customer-centric, and ECO-friendly Auto Care® centers. Each Honest-1 Auto Care Center is designed to be family-friendly and cost-effective for consumers who are looking for an alternative to traditional dealership service.

We are the Home of Honest Mechanics®, and we are expanding in every metropolitan area across the nation. For immediate consideration, feel free to call or complete our Quick Connect form and we’ll get the conversation started today.


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Why Honest 1?

  • Top 3% of Merging Franchises
  • Top 1% for the Franchise Satisfaction Awards
  • 4.8 Consumer Star Ratings from 2563 Reviews
  • 100% Eco-Friendly Auto Care
  • Completely Recession Resistant
  • Proven Franchise Model

Matt grew up as a farm kid in southwestern Minnesota.  Matt grew up loving cars, dirt bikes, tractors, and hunting.  Matt attended college in southwestern Minnesota, getting a degree in industrial automation, chemistry and a master in business administration.
Matt spent the early part of his career working in the marketing and the ethanol industry as a Vice-President of Marketing for Fagen Inc.  Matt traveled extensively throughout the Midwest helping farmers and community leaders go from idea to operations of $60 million dollar plus facilities.  During this period Matt had the opportunity to invest in the industry and made the decision in 2009 to seek out an investment opportunity that would allow him to own and operate his own business.  That dream became a reality in 2010 with Matt’s first Honest 1 store in Eagan, MN.  Today Matt owns 4 Honest 1 locations in Minnesota and has partnered with Hunter Fennell to become the Regional Developer for Honest 1 in Wisconsin.  Together they have a new store slated for opening in the spring of 2016.
When not at one of his stores Matt loves to pursue his passion for flying and is a certified flight instructor in the Minneapolis area.  He enjoys working out at his CrossFit and gym and staying fit and restoring his 1970 Mustang.
Together Matt and Hunter are focused on opening 15 stores in the Milwaukee area and see the potential for 25+ stores in the greater Wisconsin area.  Matt and Hunter bring a unique set of skills and perspectives to the marketing arena and have great pride in the success of their operations in Minnesota.  The stores that Matt owns are consistently in the top performing stores in Honest 1 and have seen great growth in sales and volume.  Starting in December of 2015 Matt and Hunter are using their 4 stores as a training center for Honest 1 nationwide and are excited about the opportunity to maximize and optimize their potential.  This training will continue into 2016 on a regular basis.

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